Fulfillment vs. Micro-Fulfillment with Corey Apirian

Corey Apirian, CEO of Davinci Micro Fulfillment, joins Joe Lynch on The Logistics of Logistics to discuss the difference between traditional fulfillment and micro-fulfillment — what it is, how it works, and why it matters for brands selling on Amazon and beyond. Corey shares how Davinci’s distributed network supports brands with an end-to-end solution for efficient direct-to-consumer eCommerce fulfillment.

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Key Takeaways

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Micro-fulfillment means placing inventory in small fulfillment centers close to the end customer — minimizing lead time and shipping cost

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Davinci’s micro-fulfillment centers are strategically located to reach any US zip code in 2 days or less

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The difference between fulfillment and micro-fulfillment comes down to geography — forward-deployed vs. centralized

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Davinci offers Micro Fulfillment as a Service — using technology and physical locations to market, sell, fulfill, and ship for brands

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1-day ground delivery to over 60% of the continental US, 2-day to 100%

About Corey Apirian

Corey Apirian is the Founder & CEO of Davinci Micro Fulfillment. With over 20 years of experience in eCommerce and supply chain management, Corey specializes in channel merchandising, network optimization, and building fulfillment infrastructure that helps brands compete at scale on Amazon, Walmart, TikTok, and beyond.

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