About Us

Learn more about Davinci Micro Fulfillment®

Davinci Micro Fulfillment® is a micro fulfillment as a service solution that partners with consumer brands and retailers to support their fast, forward fulfillment with an end-to-end solution that includes front-end merchandising, Network Optimization, and fulfillment services provided from our micro-fulfillment centers.

Brands that have traditionally sold their products to brick-and-mortar retailers oftentimes struggle to effectively manage marketing, merchandising, inventory planning, and fulfillment operations of eCommerce channels. This leads to poor item revenue, unacceptably long lead-times from “purchase to porch” for the consumers, and painfully high costs to fulfill (picking, packing, parcel shipping). Utilizing a physical location network comes with its own challenges from a technology, order routing, inventory management, and ultimately profitability problem. We help solve all of these issues.

Davinci Micro Fulfillment® provides an end-to-end solution for a brand to ensure that appropriate products will be offered for each dot-com channel, merchandised effectively (content, pricing, promotion), placed into Davinci micro-fulfillment centers (MFCs) at ideal U.S. locations in optimized quantities, and fulfilled to consumers through processes that minimize lead-time and cost.

Our services drive increased inventory turns, lower freight costs, and reduce ship time to the consumer. Brands generate leverage by:

  • Capturing demand previously lost to out-of-stock
  • Servicing existing and adding new channels from the same inventory
  • Configuring channel-specific selection using our bundling and kitting value-added-services
  • 1-2-day or less ship times to consumers using parcel ground service or last mile carriers

Davinci staff offer deep experience across the eCommerce retail landscape to advise and execute strategic decisions.

Davinci’s MFC locations are strategically located and sized to minimize lead-time (same day to 1-2 days shipping time to consumers) and cost across the United States. Each MFC is approximately 50,000 square feet or less, operated to maximize flexibility, and focused on forward fulfillment. Davinci MFC locations are an extension of our partners, as part of an integrated solution to ensure that items managed on behalf of brands maximize their sell-through while minimizing waste and cost.

 

Corey Apirian

Leadership Team

Corey Apirian
Founder and CEO

As an accomplished Supply Chain and Operations Leader with more than 15 years of senior management experience, Corey finds that his successes have been achieved by effectively developing and executing strategies to drive significant growth, savings, and exceptional service. He specializes in eCommerce and channel merchandising, aligning operational initiatives with corporate objectives, and building and leading high performing teams that succeed through a culture of inclusion, collaboration, and engagement. He is also proficient in product development and management, conducting successful contract negotiations, implementing continuous improvements and emerging technologies, and cultivating key relationships and partnerships.

Corey Apirian

Nicole Rose
Chief Merchandising Officer

As an experienced omni-channel leader with more than 15 years experience in luxury apparel, accessories, and beauty categories, Nicole has led teams in both full and off-price businesses within start-up and established environments. Her focuses have been business development, brand strategy, and cross-functional team alignment, and she specializes in establishing foundational efficiencies and protocol. Her expertise is sourcing and managing brand partnerships, building unique brand strategies with regards to assortment, pricing, marketing, & digital merchandising. She is also proficient in new launches, innovation, and advising and managing how a brand’s digital strategy inter-operates with its brick and mortar presence.

Corey Apirian

Riley O’Connor
Front End Merchandising Manager

As a professional digital native with experience in luxury apparel, accessories, CPGs, and licensing, Riley has a proven track record for fueling creative decisions with industry trends and data analysis. She showcased her expertise in copywriting, content management, and digital merchandising at Walmart eCommerce and in start-up environments and developed a reputation as a creative problem solver and solution-driven thinker. She is also proficient in back-end operations, demand forecasting, and collaborating with cross-functional teams to improve the overall customer experience.

Corey Apirian

Balajiee Meenakshi Sundaram
Sr. Data Analyst

Bala is an ex-Amazonian who brings 10+ years of ecommerce experience. He’s a self-taught techie and is a data & analytics enthusiast. Bala has built some complex analytics dashboards for brands, agencies, and independent sellers that enable them to scale up business and operate efficiently in all aspects of ecommerce and supply chain management. He enjoys travelling, listening to music, socializing, and is passionate about photography.

Corey Apirian

Shabi Dagan
Director of R&D and IT

Shabi has 13 years of experience managing large-scale research and development projects and teams in the verticals of cybersecurity, retail, big data, and complex software systems. He has designed, developed, and orchestrated dozens of high-complexity integrations, software development, and B2B and B2C applications and systems and is passionate about delivering high value to end-users and always with a customer-centric approach. Outside of work he enjoys traveling, scuba diving, guitar playing,  and football.

Corey Apirian
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