Press Release — August 4, 2026

Ribbonwire Ranch Partners with Davinci Micro Fulfillment to Streamline eCommerce Orders, Expand Direct Consumer Sales.

Historic Texas cattle ranch utilizes Davinci’s AI-enabled technology to cut eCommerce order processing time and costs by half, accelerate eCommerce sales.

50%Reduction in order processing time and cost

Same DayOrders now ship same day or next day

4,000+Retail stores carrying Ribbonwire products nationwide

Dallas, TXDavinci micro-warehouse selected as strategic node

Ribbonwire Ranch — Davinci Micro Fulfillment Partnership

Ribbonwire Ranch, a family-owned ranching and organic beef products company, has partnered with Davinci Micro Fulfillment to deploy a fast-response, highly flexible eCommerce fulfillment solution that is strategically positioning inventory closer to the customer, has cut online order processing time in half, and is setting the foundation for sustained eCommerce growth.

Texas-based Ribbonwire Ranch raises and produces certified, all-organic beef. Its operations are situated in the northern part of the legendary XIT Ranch, a former cattle ranch in the Texas Panhandle dating back to 1885. Among its products is the Ribbonwire Ranch beef stick line, an all-natural, organic beef product which can be found in over 4,000 retail stores nationwide.

Ribbonwire selected Davinci Micro Fulfillment as its foundational partner to provide an integrated inventory management and fulfillment solution for eCommerce sales, including warehousing, inventory flow and control, merchandising support, eCommerce order fulfillment, last mile delivery, and performance analytics.

The Rural eCommerce Fulfillment Challenge

With its location in the rural Texas panhandle, Ribbonwire was faced with the challenge of rising eCommerce orders, which they were processing locally at the ranch. Co-owner Doug Lathem recalled: “We’re about 50 miles from the nearest town, which is about 8,000 people. We’d assemble and pack orders at the ranch and then drive into town twice a week to drop them off for shipping.”

In this scenario, online customers were receiving their orders in some cases more than a week after being submitted — not acceptable for modern eCommerce consumers. As the business grew, their in-house approach was outstripping their resources.

A Can-Do Attitude

That led them to Davinci Micro Fulfillment. What Lathem and his team found with Davinci “was a group with a can-do attitude where it was ‘what can we do to help you.’ They understood we were a small company, yet they were giving us their full attention as if we were a big company.”

Direct-to-consumer eCommerce orders that come into Ribbonwire Ranch’s system are now redirected into Davinci’s platform. Davinci and Ribbonwire selected Davinci’s micro-warehouse in Dallas, Texas as the most strategic location, with plans to add more Davinci nodes as volumes grow in different geographical areas.

“

Shipping direct to customers all over the country was a serious draw on our resources and time. Now, Davinci ships the order out the day received, or next day at the latest. So, it’s a much faster turn for the customer. And it freed up our team with more time to work on the product and other priorities. They took the whole fulfillment piece off of our hands.

Doug Lathem

Co-owner, Ribbonwire Ranch

Davinci has also taken over Ribbonwire’s Shopify platform orders as well as the custom customer sample boxes it sends out — personalizing packaging specific to each customer to increase the uniqueness of their experience. Ribbonwire expects Davinci to help them expand their presence on Amazon and other online sales channels.

A Fulfillment Foundation for Direct-to-Consumer Growth

Ribbonwire has long had a presence in retail outlets, with its products today found in some 4,000 retail stores in the US. It continues to process bulk order volumes in traditional pallet loads via commercial LTL carriers — but is banking on accelerating its direct-to-consumer eCommerce growth from the foundation it has built with Davinci.

“

It’s been positive, there is a real person at Davinci always in touch. We don’t have to hire another person to handle shipping, we eliminate the cost of doing it ourselves, and we’re getting consistent, quality service that’s helping improve customer satisfaction and the overall reputation of our brand. This will pay for itself several times over.

Doug Lathem

Co-owner, Ribbonwire Ranch

About Ribbonwire Ranch

Ribbonwire Ranch is a family-owned ranching and organic beef products company based in the Texas Panhandle. Its operations are situated in the northern part of the legendary XIT Ranch, dating back to 1885. Ribbonwire raises and produces certified, all-organic beef, including its beef stick line found in over 4,000 retail stores nationwide.

About Davinci Micro Fulfillment

Davinci Micro Fulfillment® provides an end-to-end solution for brands and retailers to utilize our physical location network strategically placed in hyper-local areas across the US. Using proprietary AI technology, we optimize all aspects of the eCommerce ecosystem — from front-end merchandising and network optimization to order fulfillment services provided from our 6 owned-and-operated micro-fulfillment centers.

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