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Case Studies›Henkel
CPG / Household  |  $100M+ Amazon Business

From $75K to a Projected $750K–$800K: How Henkel 10x’d Direct Fulfillment Volume With Davinci.

10xDirect fulfillment volume growth
99%Reduction in Amazon prep fees
3Davinci nodes activated nationally
5New SKUs launched via Davinci
Overview

It’s Not About Where We’ve Been — It’s About Where We’re Going.

Henkel is a very large Amazon business historically built on full-truckload and pallet-based distribution. As Amazon accelerated same-day delivery expectations and tightened prep-fee enforcement, Henkel faced a growing problem: escalating fees, suppressed SKUs due to limited geographic coverage, and no scalable direct-fulfillment model that could also bring less operational complexity to Amazon.

Davinci’s distributed micro-fulfillment network gave Henkel the infrastructure to test, launch, and scale high-velocity Amazon SKUs with national coverage — and dramatically better unit economics. The result: prep fees dropped from hundreds of thousands annually to just $600 in H1 2024, while direct fulfillment grew 500% between ’24 and ’26.

Brand Profile
VerticalCPG / Household
Amazon SizeVery large
NodesFresno + Southlake + Erlanger
Key Result500% increase, ’24–’26
The Transformation

Before Davinci vs. After Davinci.

Before Davinci ✓ After Davinci
Prep fees: hundreds of thousands annually $600 total prep fees in H1 2024
Key SKUs suppressed due to limited geography 3-node footprint keeps SKUs unsuppressed nationally
No scalable direct-fulfillment model  Direct fulfillment unlocked — enabling SKU testing, assortment expansion, and less operational complexity to Amazon
Fresno node only — limited national coverage Fresno + Southlake + Erlanger = national 1–2 day coverage
$75K YTD direct-fulfillment volume 500% increase between ’24 and ’26”
No each-unit SKU launch capability 5 new SKUs launched exclusively via Davinci
No path to Target / Costco / Walmart Davinci model becomes blueprint for retailer diversification
In Their Words

What Henkel Said.

It’s not about where we’ve been — it’s about where we’re going. Davinci gives us the confidence to test new product iterations and open incremental revenue streams we couldn’t touch before.

Every time we’ve launched certain SKUs through Davinci, we’ve seen strong consumer demand. The difference now is having a network and partner that can deliver that experience nationally.

We went from $75K to a projected $750K–$800K — that’s the story I want to tell.

The Solution

What Davinci Solved for Henkel.

Challenge

Amazon prep fees escalating into hundreds of thousands annually — eroding margin on every unit

 

Solution

Davinci’s prep-excellence model: $600 in total prep fees in H1 2024

Challenge

Key SKU suppression due to single-node geographic limitation

 

Solution

3-node network (Fresno, Southlake, Erlanger) keeping SKUs unsuppressed nationally

Challenge

Growing operational complexity on Amazon — no scalable direct-fulfillment model

 

Solution

Davinci direct fulfillment brings less operational complexity to Amazon — a scalable, cost-efficient model

Challenge

No path to new marketplace channels (Target, Costco, Walmart)

 

Solution

Davinci model becomes the blueprint for retailer diversification into Target, Costco, and Walmart Marketplace

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